MARKETING STRATEGY A DECISION-FOCUSED APPROACH FOURTH EDITION
ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN:0016531954
Stanley A.Plotkin Walter A,Orenstein Paul A.Offit原著;梁晓峰,罗凤基,封多佳主译;赵铠,俞永新,章以浩等主审2011 年出版1828 页ISBN:7117142182
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PROFITING THROUGH ASSOCIATION MARKETING
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