ESSENTIALS OF MARKETING A GLOBAL-MANAGERIAL APPROACH
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THE ULTIMATE TYRANNY THE MAJORITY OVER THE MAJORITY
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Fundamentals of lnternational Business
Michael R.Czinkota Ilkka A.Ronkainen Michael H.Moffett著2004 年出版388 页ISBN：
INTERNATIONAL BUSINESS FOURTH EDITION
MICHAEL R.CZINKOTA ILKKA A.RONKAINEN MICHAEL H.MOFFETT1996 年出版866 页ISBN：0030128889
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ESSENTIALS OF MARKETING A GLOBAL-MANAGERIAL APPROACH
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