ADVERTISING MEDIA PLANNING SEVENTH EDITION
JACK Z.SISSORS
STUDY GUIDE MICROECONOMICS FOURTH EDITION
BUSINESS LAW TEXT AND EXERCISES
Microeconomics test bank fifth edition
MODERN COMPLEX LITIGATION SECOND EDITION
JAY TIDMARSH AND
ENCYCLOPEDIC DICTIONARY OF INDUSTRIAL TECHNOLOGY
DAVID F.TVER
(美)罗格·D.布莱克韦尔(
本书主要介绍了消费者行为学的概念及消费行为决策的形成及其决定因素,并指出在商业经营过程中如何影响消费者行为。