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RISE B.AXELROD CHARLES R.COOPER1991 年出版710 页ISBN：0312034954
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ALBERT B.BENNETT L.TED NELSON1992 年出版696 页ISBN：0697059189
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KENNETH S.BORDENS BRUCE B.ABBOTT1999 年出版526 页ISBN：0767405072
TRADEMARK LAW AND THRORY A HANDBOOK OF CONTEMPORRY RESEARCH
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MASSACHUSETTS GENERAL HOSPITAL PSYCHIATRIC ASPECTS OF GENERAL HOSPITAL PEDIATRICS
MICHAEL S.JELLINEK/DAVID B.HERZOG1990 年出版421 页ISBN：0815148992
（美）詹姆斯·H·吉尔摩，B·约瑟夫·派恩二世著；陈劲译2010 年出版268 页ISBN：9787508621845
面对新的消费者敏感性，本书提供清楚可行的架构、模型、步骤和方法，告诉企业每种经济产品可以运用哪些诉求真实性的方法，以更好地满足消费者对真实性的迫切渴望。“真实性”这个全新的管理课题，决定着企业在21世...
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