电子商务 管理视角 英文

目录Chapter1 Foundations of Electronic CommerceChapter2 Retailing in Electronic CommerceChapter3 Internet Consumers and Market ResearchChapter4 Advertisement in Electronic CommerceChapter5 Electronic Commerce for Service IndustriesChapter6 Business-to-Business Electronic CommerceChapter7 Intranet and ExtranetChapter8 Electronic Payment SystemsChapter9 EC Strategy and ImplementationChapter10 Public Policy：From Legal Issues to PrivacyChapter11 Infrastructure for ECChapter12 Economics，Global，and Othe