ORGANIZATIONAL BEHAVIOR REPRINTPDF电子书下载

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CONTENTS 1

GE's Two-Decade Transformation:Jack Welch's Leadership (9-399-150) 1

Motorola Corporation:The View from the CEO Office(9-494-140) 25

Bob Fifer(9-495-013) 41

JetBlue Airways:Starting from Scratch(9-801-354) 53

Managing Conflict in a Diverse Workplace(9-395-090) 73

Learning from Projects:Note on Conducting a Postmortem Analysis(9-600-021) 99

The Ritz-Carlton Hotel Company(9-601-163) 111

Nordstrom:Dissension in the Ranks?(A)(9-191-002) 141

Nordstrom:Dissension in the Ranks?(B)(9-192-027) 165

Mary Kay Cosmetics:Sales Force Incentives(A)(9-190-103) 167

Mary Kay Cosmetics:Sales Force Incentives(B)(9-190-122) 183

USA TODAY:Pursuing the Network Strategy(A)(9-402-010) 185

Jan Carlzon:CEO at SAS(A)(9-392-149) 203

Jensen Shoes:Lyndon Twitchell's Story(9-395-121) 217

Alaska Airlines and Flight 261(A)(9-801-113) 225

Victory Supermarkets:Expansion Strategy?(9-599-054) 241

Novartis Pharma:The Business Unit Model(9-101-030) 261

Specialty Medical Chemicals(9-399-094) 283

Philips versus Matsushita:A New Century,a New Round(9-302-049) 307

Amelia Rogers at Tassani Communications(A)(9-492-034) 327

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