大学商务英语综合教程教师用书 3PDF电子书下载

本书选材涵盖当今国际经济贸易和实务的重要领域，内容实用、场景典型、时代感强、语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。

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UNIT ONE Careers 1

Brief on Careers 15

Reading-related Information 15

Language Interpretation 15

Word Study 15

Key to the Exercises 15

Chinese Translation of the TextUNIT TWO Entrepreneurship 15

Brief on Entrepreneurship 29

Reading-related Information 29

Language Interpretation 29

Word Study 29

Key to the Exercises 29

Chinese Translation of the TextUNIT THREE Business Planning 29

Brief on Business Planning 46

Reading-related Information 46

Language Interpretation 46

Word Study 46

Key to the Exercises 46

Chinese Translation of the TextUNIT FOUR Product Quality 46

Brief on Product Quality 62

Reading-related Information 62

Language Interpretation 62

Word Study 62

Key to the Exercises 62

Chinese Translation of the TextUNIT FIVE Public Relations 62

Brief on Public Relations 78

Reading-related Information 78

Language Interpretation 78

Word Study 78

Key to the Exercises 78

Chinese Translation of the TextUNIT SIX Corporate Culture 78

Brief on Corporate Culture 92

Reading-related Information 92

Language Interpretation 92

Word Study 92

Key to the Exercises 92

Chinese Translation of the TextUNIT SEVEN Employee Motivation 92

Brief on Employee Motivation 109

Reading-related Information 109

Language Interpretation 109

Word Study 109

Key to the Exercises 109

Chinese Translation of the TextUNIT EIGHT Management 109

Brief on Management 125

Reading-related Information 125

Language Interpretation 125

Word Study 125

Key to the Exercises 125

Chinese Translation of the TextUNIT NINE Mergers ＆ Acquisitions 125

Brief on Mergers ＆ AcquisitionsReading-related InformationLanguage InterpretationWord StudyKey to the ExercisesChinese Translation of the TextUNIT TEN Investment 141

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