商务英语 上 IPDF电子书下载

北京市高等教育精品教材立项项目:本书分4个单元18章，内容包括什么是经济学、供求关系、中国的消费市场、国际贸易、与产品相关的各种知识、国际市场、自由贸易、关税壁垒、商务会展和世界贸易组织等。

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CONTENTS 1

UNIT ONE 1

CHAPTER 1 What is Economics 3

CHAPTER 2 Needs and Wants 20

CHAPTER 3 Supply and Demand 34

CHAPTER 4 Consumer Market in China 51

UNIT TWO 65

CHAPTER 5 What is International Business 67

CHAPTER 6 Brief History of Business 89

CHAPTER 7 Business Environment 105

UNIT THREE 121

CHAPTER 8 What is Production 123

CHAPTER 9 Factors of Production 137

CHAPTER 10 Product Life Cycle 153

CHAPTER 11 Product Adaptation and Presentation 174

CHAPTER 12 Product Packaging and Labeling 195

UNIT FOUR 219

CHAPTER 13 International Market Research 221

CHAPTER 14 Market Selection 240

CHAPTER 15 Free Trade 262

CHAPTER 16 Tariff Barrier 280

CHAPTER 17 Non-Tariff Barrier 297

CHAPTER 18 Trade Fairs 318

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