商务英语 上 第2版PDF电子书下载

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UNIT ONE 1

CHAPTER 1 What Is Economics 3

CHAPTER 2 Needs and Wants 18

CHAPTER 3 Supply and Demand 30

CHAPTER 4 Consumer Market in China 44

UNIT TWO 57

CHAPTER 5 What Is International Business 59

CHAPTER 6 Brief History of Business 78

CHAPTER 7 Business Environment 92

UNIT THREE 105

CHAPTER 8 What Is Production 107

CHAPTER 9 Factors of Production 119

CHAPTER 10 Product Life Cycle 132

CHAPTER 11 Product Adaptation and Presentation 149

CHAPTER 12 Product Packaging and Labeling 167

UNIT FOUR 187

CHAPTER 13 International Market Research 189

CHAPTER 14 Market Selection 205

CHAPTER 15 Free Trade 224

CHAPTER 16 Tariff Barrier 239

CHAPTER 17 Non-Tariff Barrier 253

CHAPTER 18 Trade Fairs 271

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