书籍 高级商务英语写作的封面

高级商务英语写作PDF电子书下载

黄震华主编

购买点数

10

出版社

北京:中央广播电视大学出版社

出版时间

2013

ISBN

9787304064051

标注页数

249 页

PDF页数

40826437 页

书籍介绍
本书图文并茂,适合远程学生使用。除了主要知识点外,课本中增加了导学类内容和辅助性知识。书稿从版式到知识编排,非常灵活生动,是一本适合有一定语言基础的学习者自学的优秀教材。

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图书目录

Chapter One Introduction to Business Writing 1

Module 1 An Overview of Business Writing 4

Module 2 Construction of Effective Sentences and Paragraphs 14

Module 3 Structure of Business Writing 22

Chapter Two Job Hunting 33

Module 1 Resume 37

Module 2 Job Application Letter(Cover Letter) 47

Review and Assessment1 56

Chapter Three Publicity 61

Module 1 Company Profile 65

Module 2 Product Description 73

Module 3 Sales Letter 79

Review and Assessment 2 88

Chapter Four Social Communication 93

Module 1 Letters of Invitation 97

Module 2 Letters of Thanks 105

Module 3 Letters of Congratulation 113

Review and Assessment 3 123

Chapter Five Contract Negotiation 127

Module 1 Inquiry and Reply 131

Module 2 Offer and Counter-offer 139

Module 3 Order and Contract 149

Review and Assessment 4 168

Chapter Six Contract Execution 173

Module 1 Packing 177

Module 2 Shipment and Insurance 184

Module 3 Payment and L/C Amendment 196

Module 4 Complaints and Claims 204

Review and Assessment 5 214

End-of-course Revision 220

Key to Exercises 225

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