Chapter One Overview of the Convention and Exhibition Industry 1
Chapter Two Conference Planning 16
Chapter Three Conference Venues 26
Chapter Four Financial Administration of Conference 36
Chapter Five Promotion and Publicity 47
Chapter Six Conference Registration 62
Chapter Seven Conference Service and Management 76
Chapter Eight Emergency and Safety 87
Chapter Nine Introduction to Exhibition Industry 98
Chapter Ten Choice of Venues for Exhibition 107
Chapter Eleven Exhibition Participation 120
Chapter Twelve Exhibitors and Show Managers 130
Chapter Thirteen Exhibition Marketing 141
Chapter Fourteen Preparation Work before an Exhibition 153
Chapter Fifteen Reception at the Exhibition Hall 165
Chapter Sixteen The Economic Benefits of Exhibitions 177
Chapter Seventeen Etiquette for Exhibitions and Conventions 185
Answers 196
References 203
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