书籍 营销科学学报  第9卷  第2辑  总第32辑的封面

营销科学学报 第9卷 第2辑 总第32辑PDF电子书下载

清华大学经济管理学院 北京大学光华管理学院编

购买点数

8

出版社

北京:清华大学出版社

出版时间

2013

ISBN

9787302329732

标注页数

136 页

PDF页数

143 页

书籍介绍
本书以闲暇时间管理为核心分为三个部分:第一部分,从形而上的哲学层面探讨时间、自由、幸福与休闲的本质,树立正确的休闲价值观念,培养良好的闲暇心态;第二部分,从方法论的层面,阐述闲暇时间管理方法,帮助读者更加科学有效地利用闲暇时间;第三部分,从活动行为层面,分门别类地介绍休闲活动,丰富读者闲暇时间活动的备选集,帮助读者丰富闲暇生活、提高闲暇生活质量。

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图书目录

Research on Decision Making of Product Elimination:An Empirical Study Based on Cox Survival Model&Zhou Jing Li Ji Jiang Minghua 1

An Exploratory Research on Fellow Customer's Reaction to Customer Misbehavior&Fei Xianzheng Xiao Shengnan 13

Can I Buy Love:Effects of Mate Attraction Goal on Female's Conspicuous Consumption Tendency&Yuan Shaofeng Zheng Yuhuang Li Baoku 39

Consumer Evaluations of Convergent Products:A Study from the Viewpoint of Information Processing Style&Chang Ju-Hui Zhang Hongxia Lei Jing(Jill) 56

The Impact of Online Word-of-Mouth Dissemination on the Oligarch Seller's Pricing Strategy&Zhang Mingxi Lei Ming Zheng Xiaona 71

The Cross-culture Difference of Negative Spillover Effect Investigation:Based on the Self-construal Theory&Tian Yang Huang Yunhui Wang Haizhong He Liu 90

Customer Engagement:Psychological Antecedentsand its Effect on Customer Loyalty&Han Xiaoyun Yu Cezheng 99

Are Online Product Reviews Credible:The Deviation and Correction of Online Product Reviews'Distribution&Li Yujie Liao Chenglin Li Yi Fu Hongyong 111

An Empirical Study of Consumer's Trade-Ins Behavior Based on Theories of Behavioral Economics&Weng Zhigang Gong Wuxiu Song Lizhen Zha ng Yifei 126

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