Lesson1 1
Text A Airline Services(Ⅰ) 1
Text B Rapid Technological Change 11
Lesson2 24
Text A Airline Services(Ⅱ) 24
Text B High-Growth Airline Industry 32
Lesson3 44
Text A Telephone Reservations(Ⅰ) 44
Text B The Regulation of International Airline Services(Ⅰ) 57
Lesson4 68
Text A Telephone Reservations(Ⅱ) 68
Text B The Regulation of International Airline Services(Ⅱ) 76
Lesson5 84
Text A Telephone Calls for Information(Ⅰ) 84
Text B The Structure of Airline Costs(Ⅰ) 96
Lesson6 103
Text A Telephone Calls for Information(Ⅱ) 103
Text B The Structure of Airline Costs(Ⅱ) 112
Lesson6 124
Text A Ticketing and Fares(Ⅰ) 124
Text B Effective Marketing Planning(Ⅰ) 132
Lesson7 145
Text A Ticketing and Fares(Ⅱ) 145
Text B Effective Marketing Planning(Ⅱ) 154
Lesson8 163
Text A The Airport(Ⅰ) 163
Text B Airport(Ⅰ) 174
Lesson10 184
Text A The Airport(Ⅱ) 184
Text B Airport(Ⅱ) 195
Lesson11 205
Text A Baggage(Ⅰ) 205
Text B Factors Affecting Passenger Demand 213
Lesson12 224
Text A Baggage(Ⅱ) 224
Text B Income and Price Elasticities of Demand 233
Lesson13 242
Text A The Departing and Arriving Passenger(Ⅰ) 242
Text B Problems in Airline Scheduling(Ⅰ) 252
Lesson14 262
Text A The Departing and Arriving Passenger(Ⅱ) 262
Text B Problems in Airline Scheduling(Ⅱ) 274
Lesson15 286
Text A Charter Flights(Ⅰ) 286
Text B Problems in Airline Scheduling(Ⅲ) 295
Lesson16 305
Text A Charter Flights(Ⅱ) 305
Text B The Economics of Passenger Charters 314
Lesson17 326
Text A Air Freight(Ⅰ) 326
Text B The Demand for Air Freight Services 333
Lesson18 345
Text A Air Freight(Ⅱ) 345
Text B Airline Pricing Policy—Freight 355
Key to Exercises 367