跨文化交际与沟通PDF电子书下载

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Project One Introduction to Culture,Communication and Inter-cultural Communication 1

Learning Objectives 1

Task One Culture 3

Task Two Skills in Inter cultural Communication 6

Task Three How to Conduct Effective Communication 9

Project Two Dealing with Cross-cultural Communications 13

Learning Objectives 13

Task One Language and Culture 15

Task Two Verbal Communication and Culture 17

Task Three Non-verbal Communication and Culture 20

Project Three Stepping into Different Cultures—East Asia 28

Learning Objectives 28

Task One Understanding Thai Culture 30

Task Two Understanding the Communication Styles of Japanese 32

Task Three Understanding the Customs in South Korea 35

Project Four Stepping into Different Cultures—South and West Asia 43

Learning Objectives 43

Task One General Understanding of Saudi Arabia 45

Task Two General Understanding about India 47

Task Three Business Etiquettes in Israel and Saudi Arabia 51

Project Five Stepping into Different Cultures—EuropeⅠ 56

Learning Objectives 56

Task One Understanding Different Cultural Lives of Britain 58

Task Two The Society and Customs of Germany 60

Task Three Understanding the Culture of France 63

Project Six Stepping into Different Cultures—EuropeⅡ 71

Learning Objectives 71

Task One Understanding the Behaviors in Italy 73

Task Two Understanding the Business Etiquette in Italy 75

Task Three Understanding the Customs in Spain 77

Project Seven Stepping into Different Cultures—North America 82

Learning Objectives 82

Task One Understanding the Behaviors in North America 84

Task Two Understanding the Communication Styles 86

Task Three Understanding the Customs in Canada 88

Project Eight Stepping into Different Cultures—South America 94

Learning Objectives 94

Task One Understanding the Culture in South America 96

Task Two Understanding the Communication Styles in Argentina 98

Task Three Business Etiquettes in South America 100

Project Nine Stepping into Different Cultures—Africa 107

Learning Objectives 107

Task One Understanding the Culture in Egypt 109

Task Two Understanding the Culture of Africa 111

Task Three Understanding the Business Practice in Africa 113

Project Ten Cultural Conflicts and Intercultural Adaptation 120

Learning Objectives 120

Task One Difference on Dealing with Conflicts 122

Task Two Adaptation to Intercultural Communication 124

Task Three Cross Cultural Communications Training 126

Key to Exercises 130

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