“望道”新闻传播学术原创丛书 锚定效应 包装设计中的品牌呈现与数字尺度 英文PDF电子书下载

查看更多关于的内容

CHAPTER Ⅰ INTRODUCTION 1

CHAPTER Ⅱ LITERATURE REVIEW 9

WHAT：Judgment Tasks of Anchoring That Have Been Examined 13

HOW：Psychological Mechanisms and Stages of Anchoring 17

WHY：Reasons That Anchoring Occurs 21

WHERE：Ⅰ．Applied Areas of Anchoring Effects 25

WHERE：Ⅱ．Application in Comparative Nutrition Claims 30

WHEN：Conditions for Anchoring to Occur 34

WHO：People Affected by Anchoring and Adjustment 44

CHAPTER Ⅲ METHODOLOGY 51

Products＆Packaging Designs 51

Treatment Manipulations 56

Product Attribute：Fat 60

Participants and Procedure 61

Measurement 62

CHAPTER Ⅳ RESULTS 68

Manipulation Check 68

Study Participants 70

Scale Reliability and Validity 71

Hypotheses Testing and Research Questions 72

CHAPTER Ⅴ DISCUSSION 94

Summary of Results 95

Theoretical Implications and Practical Applications 100

Limitations and Future Research 115

Conclusions 118

REFERENCES 121

APPENDIX A 142

APPENDIX B 143

查看更多关于的内容