广告英语 第3版PDF电子书下载

本书是广告专业英语学习读物。既适合作为广告英语的教材实用，也适合广大专业英语爱好者自学之用。全书分13章，既讲述了广告策划、代理、创意、写作等基本内容，也讲述了广告媒体、广告媒体策略、整合营销传播、广告法律与道德、国际广告等高级内容。

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Unit 1 Introduction to Advertising 1

Unit 2 The Economic Effects of Advertising 21

Unit 3 Advertising Agency 39

Unit 4 Advertising Research 66

Unit 5 Advertising Strategy 97

Unit 6 Advertising Idea 119

Unit 7 Advertising Copywriting 142

Unit 8 Print Media 165

Unit 9 Electronic Media 188

Unit 10 Advertising Media Strategy 209

Unit 11 Integrated Marketing Communications 238

Unit 12 Advertising Ethics and Laws 256

Unit 13 International Advertising 281

Answers to Exercises 298

Reference 302

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