ADVERTISING PRINCIPLES AND PRACTICE FIFTH EDITION
WILLIAM WELLS JOHN BURNETT SANDRA MORIARTY2000 年出版562 页ISBN：0130835714
CREATIVE STRATEGY IN ADVERTISING SIXTH EDITION
A.JEROME JEWLER AND BONNIE L.DREWNIANY1998 年出版322 页ISBN：
KLEPPNER’S ADVERTISING PROCEDURE FIFTEENTH EDITION
J.THOMAS RUSSELL AND W.RONALD LANE2002 年出版697 页ISBN：
OTTO KLEPPNER'S ADVERTISING PROCEDURE NINTH EDITION
1986 年出版665 页ISBN：0136432557
ADVERTISING MEDIA A MANAGERIAL APPROACH SECOND EDITION
1988 年出版216 页ISBN：0256059888
HANDBOOK OF ADVERTISING ART PRODUCTION THIRD EDITION
RICHARD M.SCHLEMMER1984 年出版293 页ISBN：0133726800
BROADCAST ADVERTISING:A COMPREHENSIVE WORKING TEXTBOOK THIRD EDITION
SHERILYN K.ZEIGLER HERBERT H.HOWARD1984 年出版348 页ISBN：0813800722
DICTIONARY OF MARKETING ADVERTISING AND PUBLIC RELATIONS SECOND EDITION
FRANK JEFKINS2222 年出版311 页ISBN：
ADVERTISING MEDIA PLANNING:A BRAND MANAGEMENT APPROACH THIRD EDITION
LARRY D.KELLEY DONALD W.JUGENHEIMER KIM BARTEL SHEEHAN2012 年出版291 页ISBN：9780765626356
ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
