REICHEL'S CARE OF THE ELDERLY CLINICAL ASPECTS OF AGING SEVENTH EDITION
JAN BUSBY-WHITEHEAD CHRISTINE ARENSON SAMUEL C.DURSO DANIEL SWAGERTY MARIA FIATARONE SINGH WILLIAM REICHEL2016 年出版847 页ISBN:1107054943
MARKETING MANAGEMENT EIEVENTH EDITION
(美)菲利普·科特勒著2007 年出版130 页ISBN:
清华MBA核心课程英文版教材:本书注重全球营销,品牌建设,客户关系管理,技术革命四个主题,介绍营销管理的知识。
ESSENTIALS OF ACCOUNTING FOR GOVERNMENTAL AND NOT-FOR-PROFIT ORGANIZATIONS SEVENTH EDITION
JOHN H.ENGSTROM AND PAUL A.COPLEY2004 年出版443 页ISBN:
FUNDAMENTALS OF MANAGEMENT NINTH EDITION
JAMES H.DONNELLY,JAME L.GIBSON AND JOHN M.IVANCEVICH1995 年出版0 页ISBN:
MARKETING MANAGEMENT THIRTEENTH EDITION
PHILIP KOTLER AND KEVIN LANE KELLER2011 年出版821 页ISBN:7302260974
本书分为8篇22章,分别从理解营销管理、洞察市场营销、联结顾客、培育强势品牌等8个方面展开阐述。