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本书内容设计商业计划、产品开发、市场营销、组织结构、企业管理、货币与银行、企业融资、财务管理、供求关系、国际贸易、国际支付等。全书共16章，每章由开篇案例、理论知识、要点概述及课后习题几部分组成...
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