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倾听市场的声音 如何创造性地使用市场信息创建竞争优势 competitive advantage through creative use of market information
下载此书RAR压缩包在线购买PDF电子书
（美）文森特·P. 巴拉巴（Vincent P. Barabba），（美）杰拉尔德·萨尔特曼（Gerald Zaltman）著；李红艳译2005 年出版290 页ISBN：7801972252
本书介绍了如何利用市场信息创建竞争优势。
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