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CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY FIFTH EDITION
DEL I.HAWKINS AND ROGER J.BEST AND KENNETH A.CONEY1980 年出版674 页ISBN：0256094098
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CONSUMER BEHAVIOR AND MARKETING STRATEGY FOURTH EDITION
J.PAUL PETER AND JERRY C.OLSON1996 年出版738 页ISBN：
CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY SEVENTH EDITION
DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY1998 年出版760 页ISBN：0256218951
CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY SIXTH EDITION
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KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN：0675204631
