CONSUMER BEHAVIOR AND MARKETING ACTION FIFTH EDITION
HENRY ASSAEL2222 年出版788 页ISBN:
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR:AN ANTHROPOLOGICAL SOURCEBOOK
JOHN F.SHERRY1995 年出版482 页ISBN:080395753X
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN:0675204631
Consumor behavior Implications for marketing strategy fourth edition
Del I.Hawkins and Rlger J.best and Kemmeth A.coney1989 年出版796 页ISBN:0256063311
THE NEXT STEP IN DATABASE MARKETING CONSUMER GUIDED MARKETING
DICK SHAVER1996 年出版482 页ISBN:
CONSUMER BEHANVIOR AND THE PRACITCE OF MARKETING SECOND EDITION
KENNETH E.RUNYON1980 年出版486 页ISBN:0675081599
国际管理 文化、战略与行为 culture, strategy, and behavior
理查德·M. 霍杰茨(Richard M. Hodgetts),弗雷德·卢森斯(Fred Luthans)著;赵曙明,程德俊主译2006 年出版758 页ISBN:7300042090
本书研究国际企业管理的文化,战略与行为管理。