CONTEMPORARY ADVERTISING FIFTH EDITION
WILLIAM F.ARENS COURTLAND L.BOVEE2222 年出版654 页ISBN：
CONTEMPORARY ADVERTISING FOURTH EDITION
COURTLAND L.BOVEE WILLIAM F.ARENS2222 年出版776 页ISBN：025609196X
CONTEMPORARY ADVERTISING 7TH EDITION
WILLIAM F.ARENS1999 年出版569 页ISBN：0256262535
Strategic Advertising Campaigns Third Edition
Don E.Schultz1990 年出版630 页ISBN：0844230553
STRATEGIC ADVERTISING MANAGEMENT THIRD EDITION
LARRY PERCY RICHARD ELLIOTT2009 年出版424 页ISBN：0199532575
FUNDAMENTALS OF ADVERTISING RESEARCH THIRD EDITION
1988 年出版322 页ISBN：0534084540
HANDBOOK OF ADVERTISING ART PRODUCTION THIRD EDITION
RICHARD M.SCHLEMMER1984 年出版293 页ISBN：0133726800
