STUDY GUIDE CONTEMPORARY MARKETING WIRED NINTH EDITION
LOUIS E.BOONE DAVID L.KURTZ1998 年出版686 页ISBN:0030190320
LOUIS E.BOONE DAVID L.KURTZ2006 年出版656 页ISBN:0324316674
Louis E.Booe(University of South Alabama) David L.Kurtz(University of Arkansas)2004 年出版599 页ISBN: