创新的法则 新产品、新服务的创造和营销 the capitalist manifesto for creating and marketing new products and services
（美）盖易·川崎（GuyKawasaki），（美）米凯莱·莫雷诺（MicheleMoreno）俞宣孟译2001 年出版192 页ISBN：7532726045
编辑推荐：“像上帝那样创造，像国王那样号令，像奴隶那样工作，”是本书指导你如何创新的三个法则。作者以大量饶有趣味的事件并结合其亲身经历，针对在一种产品（或一项服务）的构思、设计、营销中如何创新并取得突......
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