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本书的组织结构遵循了营销调研过程的逻辑性，从探讨营销调研的范围入手，提供了问题确定及整个营销调研过程的概要。本书适用于市场营销专业师生、MBA学生及企业高级管理人员。...
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The Sage Handbook of Qualitative Business and Management Research Methods History and Traditions
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ESSENTIALS OF FINACIAL ACCOUNTING：INFORMATION FOR BUSINESS DECISIONS SEVENTH EDITION
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