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本书系统而明晰地阐释了管理会计的概念及应用。全书围绕商业活动组织内容，强调商业行为的现实性，兼顾了对管理会计程序的介绍和对决策的强调；应用了大量当今美国知名企业的真实案例阐释了管理会计理论和方法在...
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本书的组织结构遵循了营销调研过程的逻辑性，从探讨营销调研的范围入手，提供了问题确定及整个营销调研过程的概要。本书适用于市场营销专业师生、MBA学生及企业高级管理人员。...
ESSENTIALS OF BUSINESS and the Legal Environment(Fifth Edition)
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