MARKETING RESEARCH ESSENTIALS SECOND EDITION
CARL MCDANIEL ROGER GATES1998 年出版462 页ISBN:0538876697
MARKETING ESSENTIALS STUDENT ACTIVITY WORKBOOK
LOIS SCHNEIDER FARSE GRADY KIMBRELL CARL A.WOLOSZYK2003 年出版344 页ISBN:0078307155
MARKETING THEORY:THE PHILOSOPHY OF MARKETING SCIENCE
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