THE NEXT STEP IN DATABASE MARKETING CONSUMER GUIDED MARKETING
DICK SHAVER1996 年出版482 页ISBN：
Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing
Dave Chaffey2017 年出版660 页ISBN：1138191686
Marketing Management Cases Planning And Executing Marketing Strategy Second Edition
William M.Weilbacher1975 年出版387 页ISBN：
GLOBAL MARKETING%FOREIGN FOREIGN ENTRY，LOCAL MARKETING，AND GLOBAL MANAGEMENT
JOHNY K.JOHANSSON1997 年出版716 页ISBN：9870256160510
Marketing Engineering:Computer-Assisted Marketing Analysis and Planning 第2版
[美]利连（Lilien2003 年出版518 页ISBN：
world wide web marketing integrating the internet into your marketing strategy
jim sterne1995 年出版331 页ISBN：0471128430
