STRATEGIC MANAGEMENT A MANAGERIAL PERSPECTIVE SECOND EDITION
L.J.BOURGEOIS IRENE M.DUHAIME J.L.STIMPERT著2222 年出版1062 页ISBN:0030223733
MARKETING MANAGEMENT:STRATEGIES AND PROGRAMS SIXTH EDITION
JOSEPH P.GUILTINAN GORDON W.PAUL THOMAS J.MADDEN1997 年出版463 页ISBN:007049097X