管理学 全球化视角案例分析 a global perspective
马春光著2006 年出版279 页ISBN：7505852361
本书主要从企业文化、变革与创新、价值链、企业战略连锁与国际化经营等方面介绍了管理学理论，列举了32家中外企业成功与失败的典型案例，并逐一进行了剖析。...
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