GLOBAL MARKETING STRATEGIES THIRD EDITION
JEAN-PIERRE JEANNET H.DAVID HENNESSEY1995 年出版896 页ISBN:0395710456
GLOBAL MARKETING SECOND EDITION
WARREN J.KEEGAN MARK C.GREEN2222 年出版594 页ISBN:0130842680
Global marketing management (second edition)
Masaaki Kotabe Kristiaan Helsen2222 年出版741 页ISBN: