Kleppner's Advertising Procedure Seventeenth Edition
W.Ronald Lane2009 年出版815 页ISBN：
HOSPITALITY SALES AND ADVERTISING SECOND EDITION
JAMES R.ABBEY1993 年出版668 页ISBN：
KLEPPNER'S ADVERTISING PROCEDURE:TWELFTH EDITION
J.THOMAS RUSSELL1992 年出版755 页ISBN：
INSIDE RETAIL SALES PROMOTION AND ADVERTISING
HARRY SPITZER1982 年出版434 页ISBN：006046383X
INTRODUCTION TO ADVERTISING AND PROMOTION MANAGEMENT
GEORGE E.BELCH1989 年出版770 页ISBN：0256079722
Online multimedia advertising : techniques and technologies
Xian-Sheng Hua2011 年出版334 页ISBN：
GAME CHANGERS THE EVOLUTION OF ADVERTISING
PETER RUSSELL & SENTA SLINGERLAND2013 年出版311 页ISBN：3836545242
广告原理与实务 Advertising Principles and Practices
何平和主编；宗莉苹，傅晓玉，李宁副主编2009 年出版252 页ISBN：7305063107
