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（美）托马斯·C.奥吉恩，（美）克里斯·T.艾伦，理查德·J.西曼尼克著2009 年出版584 页ISBN：9787811226959
本书介绍了什么是广告，以及如何进行广告与品牌促销，并涉及广告学的社会、伦理和管制方面的内容。
ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
GEORGE E.BELCH2007 年出版820 页ISBN：9780073101262
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE FIFTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2001 年出版855 页ISBN：
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2004 年出版845 页ISBN：
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
GEORGE E.BELCH & MICHAEL A.BELCH2002 年出版847 页ISBN：0072866144
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