CREATIVE STRATEGY IN ADVERTISING SIXTH EDITION
A.JEROME JEWLER AND BONNIE L.DREWNIANY1998 年出版322 页ISBN：
KLEPPNER’S ADVERTISING PROCEDURE FIFTEENTH EDITION
J.THOMAS RUSSELL AND W.RONALD LANE2002 年出版697 页ISBN：
FUNDAMENTALS OF ADVERTISING RESEARCH FOURTH EDITION
ALAN D.FLETCHER THOMAS A.BOWERS1991 年出版364 页ISBN：053414778X
Guerrilla advertising more unconventional brand communication 2
Gavin Lucas2011 年出版191 页ISBN：1856697477
Communication arts magazine:CA85:advertising annual
Richard Coyne1985 年出版238 页ISBN：00103519
EPICA BOOK 22 EUROPE’S BEST ADVERTISING
PATRICK TASCHLER2009 年出版400 页ISBN：2884791078
OTTO KLEPPNER'S ADVERTISING PROCEDURE NINTH EDITION
1986 年出版665 页ISBN：0136432557
ADVERTISING MEDIA A MANAGERIAL APPROACH SECOND EDITION
1988 年出版216 页ISBN：0256059888
PROMOTION ADVERTISING PUBLICITY PERSONAL SELLING SALES PROMOTION
1981 年出版389 页ISBN：0137308957
