by Oskar Lange ; prepared with the collaboration of Antoni Banasinski on the basis of lectures delivered at the University of Warsaw.1978 年出版433 页ISBN:0080229883
品牌测量与提升 从模型到执行 from measurement model to implementation strategies
王海忠著2006 年出版138 页ISBN:730212597X
本书站在品牌经营视角,结合中国实际,解析品牌概念和测量体系。