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WILLIAM D.PERREAULT JR PH.D.2004 年出版793 页ISBN：
BASIC MARKETING A GLOBAL-MANAGERIAL APPROACH TWELFTH EDITION
WILLIAM D.PERREAULT E.JEROME MCCARTHY1996 年出版833 页ISBN：
MARKETING STRATEGY:A DECISION-FOCUSED APPROACH SEVENTH EDITION
ORVILLE C.WALKER JOHN W.MULLINS2011 年出版351 页ISBN：9780073381152
INSTRUCTOR'S MANUAL TO ACCOMPANY MARKETING MANAGEMENT FOURTH EDITION
HARPER W.BOYD ORVILLE C.WALKER2002 年出版63 页ISBN：0072509635
Marketing trends for organic food in the 21st century
editor2004 年出版338 页ISBN：9812387684
BASIC MARKETING A GLOBAL-MANAGERIAL APPROACH ELEVENTH EDITION
E.JEROME MCCARTHY AND WILLIAM D.PERREAULT1993 年出版794 页ISBN：
BASIC MARKETING:A GOLBAL-MANAGERIAL APPROACH FIFTEENTH EDITION
WILLIAM D.PERREAULT AND E.JEROME MCCARTHY2005 年出版838 页ISBN：
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN：0675204631
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS
DONALD PARENTE BRUCE VANDEN BERGH ARNOLD BARBAN JAMES MARRA1996 年出版363 页ISBN：0030128986
