MARKETING RESEARCH INA MARKETING ENVIRONMENT SECOND EDITION
WILLIAM R.DILLON THOMAS J.MADDEN NEIL H.FIRTLE1987 年出版853 页ISBN：
ESSENTIAIS OF MARKETING A MARKETING STRATEGY PLANNING APPROACH
2008 年出版697 页ISBN：0071284605
STRATEGIC MARKETING MANAGEMENT MEETING THE GLOBAL MARKETING CHALLENGE
2000 年出版486 页ISBN：039587050X
