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MARKETING:CONTEMPORARY CONCEPTS AND PRACTICES
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1982 年出版698 页ISBN：0205076564
Rethinking Business to Business Marketing
1991 年出版188 页ISBN：0029286158
CONTEMPORARY PLS MARKETING EIGHTH EDITION
1995 年出版650 页ISBN：0030039134
PRINCIPLES OF MARKETING SEVENTH EDITION
1996 年出版478 页ISBN：0132338424
BASIC MARKETING Sixth Canadian Edition
1975 年出版812 页ISBN：0256099634
PRINCIPLES OF MARKETING ELEVENTH EDITION
2006 年出版611 页ISBN：0131968793
INTERNATIONAL MARKETING:PLANNING AND PRACTICE
1993 年出版456 页ISBN：0024055506
MARKETING GOVERNMENT AND SOCIAL SERVICES
1985 年出版485 页ISBN：0471093653
CONSUMER BEHAVIOR AND MARKETING STRATEGY
1990 年出版608 页ISBN：0256079617
HOW TO DO MARKETING RESEARCH
1990 年出版226 页ISBN：0749400854
