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本书直言服务于顾客就是销售人员的存在理由，强调通过运用人员推销的黄金准则来帮助他人：要无私待人，就像自己希望得到无私对待那样。
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CRITICAL THINKING AND COMMUNICATION:THE USE OF REASON IN ARGUMENT FOURTH EDITION
EDWARD S.INCH AND BARBARA WARNICK2002 年出版374 页ISBN：
CONSTITUTIONAL LAW FOR A CHANGING AMERICA:INSTITUTINAL POWERS AND CONSTRAINTS FOURTH EDITION
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