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VARIEGATED NEOLIBERALISM:EU VARIETIES OF CAPITALISM AND INTERNATIONAL POLITICAL ECONOMY
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竞合·联动·融合 泛传播时代的合作广告研究 research on cooperative advertising in pan-communication times
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本书试图在理论和实践视野下，回答三个主要问题和实现一个“框架”的构建：一是在泛传播环境下，合作广告这种传播形式何以崛起；二是泛传播环境下，合作广告的参与主体如何实施和控制合作广告的传播进程；三是泛传播.....
