EXPLORING MARKETING RESRARCH SEVENTH EDITION
WILLIAM G.ZIKMUND2000 年出版812 页ISBN:
The IEBM encyclopedia of marketing
Baker;Michael John.1999 年出版865 页ISBN:1861523041
MERCHANDISING MATHEMATICS A MARKETING APPROACH
DOROTHY A.METCALFE1990 年出版312 页ISBN:0675210658
CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY
DEL L.HAWKINS2000 年出版774 页ISBN:0072316020
PRINCIPLES OF MARKETING SECOND EDITION
JOEL R.EVANS1988 年出版594 页ISBN:9780023343407
PROMOTION AND INTEGRATED MARKETING COMMUNICATIONS
RICHARD J.SEMENIK著2222 年出版582 页ISBN:0324062532
Global marketing management (second edition)
Masaaki Kotabe Kristiaan Helsen2222 年出版741 页ISBN: