PRINCIPLES OF MARKETING SECOND EDITION
JOEL R.EVANS1988 年出版594 页ISBN：9780023343407
Global marketing management （second edition）
Masaaki Kotabe Kristiaan Helsen2222 年出版741 页ISBN：
MARKETING RESEARCH ESSENTIALS SECOND EDITION
CARL MCDANIEL ROGER GATES1998 年出版462 页ISBN：0538876697
ESSENTIALS OF MARKETING SECOND EDITION
CHARLES W.LAMB JOSEPH F.HAIR CARL MCDANIEL2001 年出版579 页ISBN：0324073518
Industrial and Organizational Marketing(Second Edition)
2222 年出版784 页ISBN：0023841354
MARKETING:CREATING VALUEFOR CUSTOMERS SECOND EDITION
GILBERT A.CHURCHILL J.PAUL PETER1998 年出版630 页ISBN：0256228779
International marketing managerial perspectives second edition
Subhash C.Jain and Lewis R.tuckker1979 年出版466 页ISBN：0534062709
Quantative methods in marketing second edition
Graham J.Hooley and Michael K.hussey1999 年出版464 页ISBN：186152417X
