MARKET-BASED MANAGEMENT STRATEGLES FOR GROWING CUSTOMER VALUE AND PROFITABILITY SECOND EDITION
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GILBERT A.CHURCHILL J.PAUL PETER1998 年出版630 页ISBN：0256228779
MARKET-BASED MANAGEMENT：STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY THIRD EDITION
ROGER J.BEST2004 年出版401 页ISBN：013008218X
Selling Today Creating Customer Value 11th Edition
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SELLING TODAY:CREATING CUSTOMER VALUE 9TH EDITION
GERALD L.MANNING AND BARRY L.REECE2004 年出版527 页ISBN：
COST ACCOUNTING:CREATING VALUE FOR MANAGEMENT FIFTH EDITION
MICHAEL MAHER1997 年出版834 页ISBN：
BEYOND ADVERTISING CREATING VALUE THROUGH ALL CUSTOMER TOUCHPOINTS
YORAM WIND AND CATHARINE FINDIESEN HAYS2016 年出版261 页ISBN：1119074229
