MARKETING RESEARCH THIRD EDITION
GILBERT A.CHURCHILL1996 年出版863 页ISBN:0030983673
MARKETING RESEARCH SIXTH EDITION
CARL MCDANIEL AND ROGER GATES2005 年出版677 页ISBN:
MARKETING RESEARCH SEVENTH EDITION
DAVID A.AAKER V.KUMAR GEORGE S.DAY2002 年出版751 页ISBN:9971513897