MARKETING RESEARCH INA MARKETING ENVIRONMENT SECOND EDITION
WILLIAM R.DILLON THOMAS J.MADDEN NEIL H.FIRTLE1987 年出版853 页ISBN：
MARKETING RESEARCH SEVENTH EDITION
DAVID A.AAKER V.KUMAR GEORGE S.DAY2002 年出版751 页ISBN：9971513897
DHRUV GREWAL MICHAEL LEVY2012 年出版673 页ISBN：9780078028830
EXPLORING MARKETING RESEARCH FOURTH EDITION
WILLIAM G.AIKMUND2222 年出版834 页ISBN：
MARKETING RESEARCH ESSENTIALS SECOND EDITION
CARL MCDANIEL ROGER GATES1998 年出版462 页ISBN：0538876697
Eric N.Berkowitz and Roger A.kerin and William rudelius1992 年出版791 页ISBN：025609182X
