INTERNATIONAL MARKETING THIRTEENTH EDITION
PHILIP R.CATEORA JOHN L.GRAHAM著2222 年出版702 页ISBN：9780073080062
INTERNATIONAL MARKETING ELEVENTH EDITION
PHILIP R.CATEORA AND JOHN L.GRAHAM2002 年出版694 页ISBN：
STRATEGIC MARKETING SEVENTH EDITION
DAVID W.CRAVENS AND NIGEL F.PIERCY2003 年出版843 页ISBN：
ROGER A.KERIN，STEVEN W.HARTLEY，ERIC N.BERKOWITZ AND WILLIAM RUDELIUS2006 年出版733 页ISBN：0072828803
MARKETING RESEARCH SEVENTH EDITION
DAVID A.AAKER V.KUMAR GEORGE S.DAY2002 年出版751 页ISBN：9971513897
INTERNATIONAL MARKETING 6TH EDITION
SUBHASH C.JAIN著2222 年出版520 页ISBN：0324063709
SERVICES MARKETING FOURTH EDITION
VALARIE A.ZEITHAML MARY JO BITNER DWAYNE D.GREMLER2006 年出版708 页ISBN：0072961945
INTERNATIONAL MARKETING FIFTEENTH EDITION
PHILIP R.CATEORA MARY C.GILLY JOHN L.GRAHAM2011 年出版622 页ISBN：9780073529943
