BASIC MARKETING:A GOLBAL-MANAGERIAL APPROACH FIFTEENTH EDITION
WILLIAM D.PERREAULT AND E.JEROME MCCARTHY2005 年出版838 页ISBN：
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN：0675204631
ESSENTIALS OF MARKETING A GLOBAL-MANAGERIAL APPROACH TENTH EDITION
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BASIC MARKETING：A GLOBAL-MANAGERIAL APPROACH 14TH EDITION
William D.Perreauit，E.Jerome McCarthyNone 年出版0 页ISBN：
旅游市场营销 第五版=Marketing for Hospitality and Tourism Fifth Edition
谢彦君译注2011 年出版0 页ISBN：
MARKETING STRATEGY A DECISION-FOCUSED APPROACH FOURTH EDITION
ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN：0016531954
ADVERTISING PROMOTION:STUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS FIFTH EDITION
TERENCE A.SHIMP2000 年出版674 页ISBN：
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
GEORGE E.BELCH2007 年出版820 页ISBN：9780073101262
CASES IN MARKETING MANAGEMENT Issues for the 1990s 2nd edition
1992 年出版650 页ISBN：0131163515
SERVICES MARKETING Integrating Customer Focus Across the Firm Third Edition
Valarie A.Zeithaml Mary Jo Bitner2222 年出版668 页ISBN：
