MICHAEL J.ETZEL BRUCE J.WALKER WILLIAM J.STANTON2001 年出版674 页ISBN:0072430346
MARKETING RESEARCH SIXTH EDITION
CARL MCDANIEL AND ROGER GATES2005 年出版677 页ISBN:
DIRECT MARKETING SECOND EDITION
HERBERT KATZENSTEIN WILLIAM S.SACHS1992 年出版514 页ISBN:0023624256
GLOBAL MARKETING SECOND EDITION
WARREN J.KEEGAN MARK C.GREEN2222 年出版594 页ISBN:0130842680
INTERNATIONAL MARKETING TENTH EDITION
PHILIP R.CATEORA JOHN L.GRAHAM1996 年出版721 页ISBN:0256259828
INTERNATIONAL MARKETING THIRTEENTH EDITION
PHILIP R.CATEORA JOHN L.GRAHAM著2222 年出版702 页ISBN:9780073080062
INTERNATIONAL MARKETING ELEVENTH EDITION
PHILIP R.CATEORA AND JOHN L.GRAHAM2002 年出版694 页ISBN:
STRATEGIC MARKETING SEVENTH EDITION
DAVID W.CRAVENS AND NIGEL F.PIERCY2003 年出版843 页ISBN:
ROGER A.KERIN,STEVEN W.HARTLEY,ERIC N.BERKOWITZ AND WILLIAM RUDELIUS2006 年出版733 页ISBN:0072828803