客户关系管理 the bottom line to optimizing your ROI
（美）乔恩·安东（Jon Anton），（美）纳塔利·L. 佩托霍夫（Natalie L. Petouhoff）著；孙鹏，郑顺吾译2006 年出版224 页ISBN：7504557242
本书为客户关系管理方面的高职高专教材。
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